I created the visual identity for the relaunch of O.N.E. Coconut Water. This design system was implemented throughout all aspects of the brand including print, digital, and in-store.
Along with the brand relaunch, I also developed the inaugural "O.N.E. Up Your Hydration” campaign. This campaign emphasizes the product’s superior hydrating power and benefits for mind and body.
I was also responsible creating social media content that correlated with brand's core values.
In Summer 2015, Izze launched their line of sparkling water. As their agency of record, I worked alongside a team and led the development for a distinct look and feel for the new product that embodied the brand's "brighthearted” voice.
Izze Sparkling Water was positioned as an everyday drink that could elevate any ordinary moment. This idea was brought to life through the combination photography, vibrant colors and an evolution of the brand’s existing voice and design elements
The look was executed across multiple platforms including print, digital and in-store. In addition, I created supporting digital posts that promoted the product’s arrival on the brand’s social media platforms.
In 2016, Naked Juice launched a new line of cold-pressed juices. I developed a new design look and feel used to launch the product and establish the future of the brand. The goal was to create a unique look that was specific to the product but still felt like Naked's iconic brand. The visual direction was implemented across multiple platforms including print, digital, in-store and social.
As an Art Director at The Integer Group, I led the creative development for IZZE’s social media.
IZZE's inherently vibrant brand had a bright opportunity to thrive in the social space. However, they didn’t have much of an online presence and it was up to our team to strategically build IZZE’s social media from the ground up.
Every month we developed relevant content based on the brand pillars of mixology, creativity, lifestyle and DIY for Instagram, Pinterest, Twitter and Facebook.
I was responsible for concepting, art direction, shooting, editing photos and video, designing posts, styling, prop shopping, location scouting, surface painting, etc. You name it, I literally an had my hand in just about every aspect of the production process. (Including my regular appearance as a hand model).
This content was created as a part of Naked's "Kale for Kale Blazer" campaign (a campaign that personified Kale as a proud endorser and lover of Kale Blazer, Naked’s Kale flavored juice). In honor of Earth Day, we wanted to leverage the “green” mindset and show consumers that with things like Kale Blazer’s reNEWabottle™, Naked is a sustainable company that puts green out in to the world in a very tangible way.
We produced a series of fun, eco-friendly Earth Day tips showcasing how Kale and Kale Blazer do their part to make the world a greener place.
The project was concepted, art directed and shot in house and had over 8MM impressions and 303K views.
Overall, I'd say we KALEd it!
At the beginning of my career, I worked as a Junior Art Director for the P&G Gillette Team at The Integer Group. Being a junior, the work wasn't always glamorous or "cutting edge", but it definitely helped me sharpen my skill set and gain experience working with a major client on global initiatives.
This is Hobbes. (As in the comic strip "Calvin & Hobbes.") Hobbe's owner is a very close friend of mine. For my friend's birthday I decided to make him a calendar dedicated to the things in life he enjoys most starring - you guessed it, Hobbes. I came up with the concept for each month, styled, shot, and edited all the photos for the calendar. Just goes to show you can get a dog to do just about anything as you bribe him with treats.
*No animals were hurt, only extremely embarassed, in the making of this calendar.
Idea for Naked's 2017 Brand Campaign (not yet in market.) Final art and detailed write up to come.